Lookback is great for distributed design and user research teams who need to collaborate on testing. It also offers some of the more common features of other applications on this list, including heatmaps and screen recordings-but you can use the extended feature set to pitch the purchase of this tool, as it will benefit your project beyond just design-team needs. It allows you to build multiple dashboards for different users or departments in your organization. This software is unique for its ability to report “crash trends” to help you analyze which user actions cause your application to crash. If you are designing for users with very specific needs related to their demographics (for example, an education tool, or a bank interface), this is the tool to use. Their unique feature set allows you to drill deep into the test response data based on details about each participant. Their catchy slogan, “Analytics tells you What, Userlytics tells you Why” pretty much sums up the value of this tool. It also integrates with Google Analytics.

Notably, its free plan allows you to collect a limited number of screen recordings, which is very helpful for usability testing-although if you are using the tool for multiple research sprints, you’ll want to purchase the premium version.

HotJarĪs the name implies, HotJar provides heat maps for web-based interfaces. They have excellent customer service, and you can get support from their research experts. This tool also makes it easy to put together a highlights reel of the most interesting video clips from your testing – excellent for bringing information back to your team. UserTesting features a slightly more intuitive UI than UserZoom, and has some unique features, such as being able to chat with users live as they are completing your test. You can also bring your own users, or use their database of 120 million possible participants! UserZoom is one of the better-known tools, it’s all-in-one, and their support is great. It’s unique in that you pay only for what features you are using. They claim a 537% return on investment if you use their tool.

Record adobe xd video